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Created in 1992 by Booker Noe as a part of the Small Batch Bourbon Collection, it was inspired by the Bottled-in-Bond Act to represent the high quality and full flavor of pre-Prohibition-style whiskey. We honor that enduring dedication to quality. We’re proud to uphold the values that make a whiskey worthy of the name - patiently aged and full-proof to bring out full flavor. Here’s to the new golden age. Characterized by the sweetness of its mashbill, Knob Creek is aged a minimum of 9 years, distilled at a lower proof, and bottled at 100 proof to give it its authentic, full-flavor profile. Dedicated to creating the definitive bourbon, we strive to set the standard. Knob Creek upholds the highest principles of bourbon-making. Every stroke set purposely and precisely, every drop crafted with conviction. Embossed, stamped, molded and sealed with defining quality. Bearing the indelible hallmarks of a whiskey worthy of the name. We strive for the standard. Set the standard. Then we push it further.

A Passionate Pedigree Over four generations, we have been hard at work perfecting the art and craft of growing agave and distilling tequila. To this day, we instill age-old processes and values handed down from generation to generation. Every sip and every bottle represent the continuation of the very legacy we’ve worked so hard to create. El Mayor’s tradition of tequila craft starts at the roots. That’s why El Mayor is made from only the highest quality Weber Blue Agave plants, sweet succulents that thrive in the rocky lowlands of Jalisco. At about 7,500 feet above sea level, its mineral-rich sandy soil produces the juiciest plants, giving you a taste as warm as Jalisco. Come in and try El Mayor Tequila straight or in a Margarita!!!