TRADITION IN EVERY BOTTLE. For over 250 years, Jose Cuervo® has been making tequila from the largest agave holdings in the world. The journey begins in the fields on the skirts of the Tequila Volcano. After seven years of maturation, the agave plants are harvested and their cores, or “piñas,” are sent to the La Rojeña distillery. There, they are roasted, grinded, and smashed. The resulting extract is placed into fermentation tanks. Finally, it is distilled and aged to perfection in toasted barrels.